Natural Living - Pro-Idee Concept-Store

A rare table linen with a sophisticad linen look and fully easy-care. And pleasingly affordable.

Starting at £9.95

Unique work of art. The olive ash grain is as unique as a fingerprint.


Timelessly elegant, simple design. Much more beautiful than plastic or cold metal.


Smart organiser. Multi-level tray. And handy shelving with practical storage space.


Your feathered friends - as enchanting napkin rings made of wood, handmade.


Trendy retro design, awarded “FORM 2017”. Made of precious oak and aluminium.


Perfect comfort for our four-legged friends.

e. g. Cat Bed

Fascinating light object instead of a simple table lamp.

Starting at £39.95

Carefully selected and handmade.


Stylish, versatile and never in the way.


Atmospheric lighting for an al fresco candlelit dinner.


The extendable paper bed with accordion folding.


Hand-printed with filigree botanical motifs.

e. g. 40 x 25cm (15.7” x 9.8”), 0.4kg (14.1 oz)

Bang on-trend: Your personal gallery of pictures, objects, souvenirs, ...


Versatile bookcase made of trendy oak.


Prize winning design: Three oak boars are now transformed into an exceptional tray.


Danish design: The better bread bin is also the most attractive.


Unique, stylish, sturdy. Provides a cosy natural character.


Extremely thick, with robust dense pile and XL in size.


Pure nature: Warm merino wool with soft cashmere.


Comfortably supports your legs – and keeps your feet pleasantly warm.


A movable light sculpture with an endless variety of gestures.


Design item, seat, adorable housemates: Life-sized sheep sculptures.

e. g. 80cm

Made from top quality merino wool and cashmere.


Folding table made of fine birch wood. Stable, mobile, versatile. Hand made in Italy.


Unique serving platter made from petrified wood, 20 million years old.


Cosy and pretty – hand-felted hot water bottle made from 100% Merino wool.


Burst of flowers for years: Artfully composed by hand.

Starting at £199

As cosy and lightweight as fleece - yet made of pure silk. A delight against your skin.


Banish moths – without using chemicals.