Goodbye but not Farewell ...

As a result of the Brexit, Pro-Idee is temporarily closing its UK online shop ( until further notice. We apologise for the inconvenience. Everything you might want to know about the situation is to be found in the FAQs below. It will surely help you navigate through this change and answer the most frequent questions you might ask yourself regarding ordering, shipping, delivering and many other areas which are impacted by the closing of our online shop. As we remain committed to curating a unique selection of high quality products, we invite you to continue shopping in our German, French, Dutch, Austrian or Swiss online shop if you wish to have your order delivered to an address outside the UK. We thank you for the continuous support throughout the years and we hope to be able to reopen our UK online shop in the near future.

Pro-Idee brings your orders in from the Continent. Due to the new import regulations in connection with Brexit, we are currently unable to make deliveries. We very much hope to be able to supply the UK market again shortly. Please visit our website from time to time for news.

Unfortunately we do not accept any more orders for deliveries to the UK at the moment. Any possible backorder has been cancelled. Should you have made any payments, these have been refunded. For orders with delivery addresses outside the UK, please visit any of our other Pro-Idee websites:,,, or We will be happy to accept and carry out your orders!

Our service team is here for you and will be happy to assist you with any queries. Please contact us by mail to or phone us on 0844 846 50 50 (Monday – Friday: from 09:00 a.m. to 05.00 p.m.).

Your statutory right of withdrawal applies to all orders placed by 02 December 2020. For a hassle free processing of your returns please ship your goods to Pro-Idee,Woodview Road, Paignton, TQ4 7SR by 24 December 2020 at the latest.

Our customer service is in place for you to help – even far into 2021. Please contact us by mail to or phone us on 0844 846 50 50 (Monday – Friday: from 09:00 a.m. to 05.00 p.m.).

Enjoy the same porcelain used by first class passengers of SWISS Air.

Contemporary classics in elegant creamy white, made from the finest bone china. By ASA Selection/Germany.

International top restaurants as well as prestige hotels and SWISS Air serve their discerning guests and first class passengers exquisite delicacies on chic dinnerware made of fine bone china. It’s actually this "À Table" design, a classic for over 10 years, made by the pioneering German porcelain manufacturer ASA Selection.
First class crockery suitable for special occasions, daily use and every setting.
Although classic, the deliberately simple design is far from traditional. It's beautifully minimalist, will never date and always look good. It blends seamlessly with all colours, all interiors and looks just as elegant in a breakfast setting as it does on a table laid for a festive occasion.
Fine and elegant, yet very robust.
The superfine bone china has been baked at 1180°C for approx. 28 hours which makes the rims particularly strong and the surface resistant to cracks and crazing. The high proportion of bone ash makes this porcelain slightly translucent which is typical of fine bone china. The creamy white colour harmonises with traditional white table linen as well as modern bright colours and subtle patterns.
A purchase you will never regret.
This tableware is premium quality, has an extremely smooth surface and the unmistakable ring of fine porcelain. Regardless of modern fads that come and go, it will always be on-trend and its beauty will remain undiminished. Easy to clean in the dishwasher.

Small Serving Bowl, 1.5 litre; 21 x 10.5cm (8.3" x 4.1") (diam. x H).
Large Serving Bowl, 3 litres; 25 x 12.5cm (9.8" x 4.9") (diam. x H).
Serving Platter, oval, 40 x 32cm (15.7" x 12.6") (L x W).
Milk Jug & Sugar Bowl Set, 200ml; 7 x 9.2cm (2.8" x 3.6") & 6 x 9cm (2.4" x 3.5") (diam. x H).
Cappuccino Cups, Set of 2, 250ml.
Espresso Cups, Set of 2, 70ml.
18-Piece Dinnerware Set, 6 of each dinner plates (28cm/11" diam.), soup plates (25cm /9.8" diam.) and salad/dessert plates (24cm/9.4" diam.)
Salad/dessert plates from dinnerware set


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Order hotline

  • Monday – Saturday 8 a.m. – 10 p.m.
    Sunday 9 a.m. – 10 p.m.
  • calls will cost 7p per minute plus your telephone company's access charge

Questions and advice

  • Monday – Saturday 8 a.m. – 10 p.m.
    Sunday 9 a.m. – 10 p.m.

We will gladly reply to your request as soon as possible.