Goodbye but not Farewell ...

As a result of the Brexit, Pro-Idee is temporarily closing its UK online shop ( until further notice. We apologise for the inconvenience. Everything you might want to know about the situation is to be found in the FAQs below. It will surely help you navigate through this change and answer the most frequent questions you might ask yourself regarding ordering, shipping, delivering and many other areas which are impacted by the closing of our online shop. As we remain committed to curating a unique selection of high quality products, we invite you to continue shopping in our German, French, Dutch, Austrian or Swiss online shop if you wish to have your order delivered to an address outside the UK. We thank you for the continuous support throughout the years and we hope to be able to reopen our UK online shop in the near future.

Pro-Idee brings your orders in from the Continent. Due to the new import regulations in connection with Brexit, we are currently unable to make deliveries. We very much hope to be able to supply the UK market again shortly. Please visit our website from time to time for news.

Unfortunately we do not accept any more orders for deliveries to the UK at the moment. Any possible backorder has been cancelled. Should you have made any payments, these have been refunded. For orders with delivery addresses outside the UK, please visit any of our other Pro-Idee websites:,,, or We will be happy to accept and carry out your orders!

Our service team is here for you and will be happy to assist you with any queries. Please contact us by mail to or phone us on 0844 846 50 50 (Monday – Friday: from 09:00 a.m. to 05.00 p.m.).

Your statutory right of withdrawal applies to all orders placed by 02 December 2020. For a hassle free processing of your returns please ship your goods to Pro-Idee,Woodview Road, Paignton, TQ4 7SR by 24 December 2020 at the latest.

Our customer service is in place for you to help – even far into 2021. Please contact us by mail to or phone us on 0844 846 50 50 (Monday – Friday: from 09:00 a.m. to 05.00 p.m.).

The reason why a basic shirt can be a good bargain.

swiss+cotton is a shape-retaining, colourfast, soft and smooth stretch fabric.

Plain cotton shirts are essential basics for your wardrobe. The choice is simply inexhaustible. However, many are disappointing and lose both colour and shape once washed. Fortunately, outside of mass-production, there are pleasing exceptions.
Only 3% of the world’s cotton production meets the stringent quality criteria of the Swiss Textile Association (
Only one cotton type – the demanding Gossypium barbadense – provides the precious resource of a cotton yarn with extra-long staples and a fibre length of more than 35mm (1.4").
Typical of swiss+cotton: The smooth, regular and fluff-free surface.
It has a fine sheen and stays lastingly white and the colours keep their brilliance. In addition, the fabric feels incredibly soft against the skin and has a natural stretch. Stretch fibres also reinforce the shape stability. Both with rounded neckline.

Tailored shape. Length in size 12: 67cm (26.4"). 95% cotton, 5% elastane. Machine washable. Exclusive to ­Fashion ­Classics.

Short-Sleeve, Navy


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Order hotline

  • Monday – Saturday 8 a.m. – 10 p.m.
    Sunday 9 a.m. – 10 p.m.
  • calls will cost 7p per minute plus your telephone company's access charge

Questions and advice

  • Monday – Saturday 8 a.m. – 10 p.m.
    Sunday 9 a.m. – 10 p.m.

We will gladly reply to your request as soon as possible.