Goodbye but not Farewell ...

As a result of the Brexit, Pro-Idee is temporarily closing its UK online shop ( until further notice. We apologise for the inconvenience. Everything you might want to know about the situation is to be found in the FAQs below. It will surely help you navigate through this change and answer the most frequent questions you might ask yourself regarding ordering, shipping, delivering and many other areas which are impacted by the closing of our online shop. As we remain committed to curating a unique selection of high quality products, we invite you to continue shopping in our German, French, Dutch, Austrian or Swiss online shop if you wish to have your order delivered to an address outside the UK. We thank you for the continuous support throughout the years and we hope to be able to reopen our UK online shop in the near future.

Pro-Idee brings your orders in from the Continent. Due to the new import regulations in connection with Brexit, we are currently unable to make deliveries. We very much hope to be able to supply the UK market again shortly. Please visit our website from time to time for news.

Unfortunately we do not accept any more orders for deliveries to the UK at the moment. Any possible backorder has been cancelled. Should you have made any payments, these have been refunded. For orders with delivery addresses outside the UK, please visit any of our other Pro-Idee websites:,,, or We will be happy to accept and carry out your orders!

Our service team is here for you and will be happy to assist you with any queries. Please contact us by mail to or phone us on 0844 846 50 50 (Monday – Friday: from 09:00 a.m. to 05.00 p.m.).

Your statutory right of withdrawal applies to all orders placed by 02 December 2020. For a hassle free processing of your returns please ship your goods to Pro-Idee,Woodview Road, Paignton, TQ4 7SR by 24 December 2020 at the latest.

Our customer service is in place for you to help – even far into 2021. Please contact us by mail to or phone us on 0844 846 50 50 (Monday – Friday: from 09:00 a.m. to 05.00 p.m.).

European Culture LBD

The 24-hour-Little Black Dress.

From the Pro-Idee Special Shop Fashion Classics

The 24-hour-Little Black Dress.

An elegant combination-miracle made of robust, crease-resistant feel-good material. By European Culture, Italy.

It is not often that you will find such a feminine, versatile and yet uncomplicated black dress. And certainly not with such high fashion standards.
An all-rounder and design highlight – suitable for any occasion.
Wear it as a cool tunic with slim pants and trainers for a casual look, with boots for an elegant business look and with pumps or ankle boots as a chic outfit for the night with a clever detail: The zip below the boat neck can be opened to reveal a little bit of your cleavage. The long side slits support its versatility, won’t constrict your legs and give this garment a feminine look.
Traditional Made in Italy tailoring.
The comfortable viscose/cotton mix can even withstand strains caused by long car trips, flights or meetings. This dress always looks stylish and shows almost no creases. Moreover, the high-quality fabric prevents pilling. A masterpiece from the Italian label ‚European Culture‘, whose hallmark is natural materials with a contemporary, trendy cut.

Straight, figure-hugging cut. Length in size 10: 104cm (41"). Colour: Black. 75% viscose, 21% cotton, 4% elastane. Hand wash. Made in Italy.
European Culture LBD


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