Goodbye but not Farewell ...

As a result of the Brexit, Pro-Idee is temporarily closing its UK online shop ( until further notice. We apologise for the inconvenience. Everything you might want to know about the situation is to be found in the FAQs below. It will surely help you navigate through this change and answer the most frequent questions you might ask yourself regarding ordering, shipping, delivering and many other areas which are impacted by the closing of our online shop. As we remain committed to curating a unique selection of high quality products, we invite you to continue shopping in our German, French, Dutch, Austrian or Swiss online shop if you wish to have your order delivered to an address outside the UK. We thank you for the continuous support throughout the years and we hope to be able to reopen our UK online shop in the near future.

Pro-Idee brings your orders in from the Continent. Due to the new import regulations in connection with Brexit, we are currently unable to make deliveries. We very much hope to be able to supply the UK market again shortly. Please visit our website from time to time for news.

Unfortunately we do not accept any more orders for deliveries to the UK at the moment. Any possible backorder has been cancelled. Should you have made any payments, these have been refunded. For orders with delivery addresses outside the UK, please visit any of our other Pro-Idee websites:,,, or We will be happy to accept and carry out your orders!

Our service team is here for you and will be happy to assist you with any queries. Please contact us by mail to or phone us on 0844 846 50 50 (Monday – Friday: from 09:00 a.m. to 05.00 p.m.).

Your statutory right of withdrawal applies to all orders placed by 02 December 2020. For a hassle free processing of your returns please ship your goods to Pro-Idee,Woodview Road, Paignton, TQ4 7SR by 24 December 2020 at the latest.

Our customer service is in place for you to help – even far into 2021. Please contact us by mail to or phone us on 0844 846 50 50 (Monday – Friday: from 09:00 a.m. to 05.00 p.m.).

Minimalist shape. Natural charm. Individual look.

Cutting-edge yet timeless: The award-winning ceramic tableware from ASA Selection/Germany. Awarded the German Design Award 2020.

Opulence was for yesterday. Today, it’s all about simple shapes, naturalness and individuality that symbolize modern lifestyles. This award-winning ceramic tableware from ASA Selection harmoniously combines all of the above. Plus, it’s also cutting-edge and timeless at the same time.
Authentic craftsmanship and a special reactive glaze make each item unique.
This type of glaze reacts a little differently with every firing, creating real one-off items in individual shades and with a lively array of colour. The gently curved lines of the tableware emphasize its original character and give it an unmistakable style despite its simplicity, making it a must-have for a beautifully set table.
For both special occasions and everyday use. From breakfast to dinner.
With 3 sizes of plates, 2 types of bowls and the mug you are perfectly equipped for every meal: From a (muesli) breakfast to lunch, coffee and snacks to a full-course dinner. The high-quality stoneware is fired at 1,180°C, making it durable, cut resistant and with strong rims. Also, it doesn’t tend to crack, is easy to clean in the dishwasher and is even oven, freezer and microwave proof.

Dinner plate, set of 6, 26.5cm (10.4") diameter
Dessert plate, set of 6, 21cm (8.3") diameter
Pasta plate, set of 6, 21cm (8.3") diameter, 5.5cm (2.2") H
Bowl, set of 6, 15cm (5.9") diameter, 5cm (2.0") H
Mug, 0.25 l, set of 6, 8.5cm (3.3") diameter, 9.5cm (3.7") H
Large Bowl, 22cm (8.7") diameter, 11cm (4.3") H


Dinner plate, set of 6


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Order hotline

  • Monday – Saturday 8 a.m. – 10 p.m.
    Sunday 9 a.m. – 10 p.m.
  • calls will cost 7p per minute plus your telephone company's access charge

Questions and advice

  • Monday – Saturday 8 a.m. – 10 p.m.
    Sunday 9 a.m. – 10 p.m.

We will gladly reply to your request as soon as possible.