The tried and tested Liu Jo lifted bum effect – for the first time of organic sustainable denim.

The Bottom Up Jeans from the Better Denim collection.

It has the perfect cut for perky fitting skinny jeans. Back pockets and darts are put just in the right places to optically highlight your bum. They are fantastically comfortable. And they prove that a demand for fashion and ecologically sustainable production don’t rule each other out.
„Better Denim“ means up to 70% fewer chemicals, 50% water savings and 30% energy savings.
The environmentally friendly jeans material was developed in cooperation with Candiani Denim, a family-run Milanese traditional weaving mill started in 1938. Only recycled bio-cotton is used and is produced adhering to the Greenpeace Detox obligation signed in 2018.

Skinny-Fit. Five-pocket style with fringed cuffs and high waist. Colour: Mid-blue. 57% cotton, 37% modal, 4% elastomultiester, 2% elastane. Machine washable.

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