Goodbye but not Farewell ...

As a result of the Brexit, Pro-Idee is temporarily closing its UK online shop ( until further notice. We apologise for the inconvenience. Everything you might want to know about the situation is to be found in the FAQs below. It will surely help you navigate through this change and answer the most frequent questions you might ask yourself regarding ordering, shipping, delivering and many other areas which are impacted by the closing of our online shop. As we remain committed to curating a unique selection of high quality products, we invite you to continue shopping in our German, French, Dutch, Austrian or Swiss online shop if you wish to have your order delivered to an address outside the UK. We thank you for the continuous support throughout the years and we hope to be able to reopen our UK online shop in the near future.

Pro-Idee brings your orders in from the Continent. Due to the new import regulations in connection with Brexit, we are currently unable to make deliveries. We very much hope to be able to supply the UK market again shortly. Please visit our website from time to time for news.

Unfortunately we do not accept any more orders for deliveries to the UK at the moment. Any possible backorder has been cancelled. Should you have made any payments, these have been refunded. For orders with delivery addresses outside the UK, please visit any of our other Pro-Idee websites:,,, or We will be happy to accept and carry out your orders!

Our service team is here for you and will be happy to assist you with any queries. Please contact us by mail to or phone us on 0844 846 50 50 (Monday – Friday: from 09:00 a.m. to 05.00 p.m.).

Your statutory right of withdrawal applies to all orders placed by 02 December 2020. For a hassle free processing of your returns please ship your goods to Pro-Idee,Woodview Road, Paignton, TQ4 7SR by 24 December 2020 at the latest.

Our customer service is in place for you to help – even far into 2021. Please contact us by mail to or phone us on 0844 846 50 50 (Monday – Friday: from 09:00 a.m. to 05.00 p.m.).

swiss smile Whitening Toothpaste or “Pearl Shine & Repair Conditioner“

Brilliant pearly whites. Without aggressive abrasives, chemical brighteners, or peroxide.

From the Pro-Idee Special Shop Concept Store

Brilliant pearly whites. Without aggressive abrasives, chemical brighteners, or peroxide.

The gentle whitening toothpaste from the “swiss smile” clinics.

The swiss smile dental clinics are part of the renowned association LDCW® Leading Dental Centers of the World. A whitening toothpaste was developed specifically for the demanding clinic customers to effectively brighten  teeth in a gentle and natural way. Without aggressive abrasives, chemical brighteners, or peroxide. Now you can also order this ingenious whitening toothpaste - directly from Pro-Idee.
The original from Switzerland – with a unique combination of active ingredients.
The cleaning and brightening ingredients remove existing stains on the surface of the teeth and prevent new deposits.  A study at the University of Bristol in England showed a cleaning performance which was twice as high as that of average whitening toothpastes.*
Easy to use. Fast results.
Start your day nice and fresh by brushing your teeth with the swiss smile Whitening Toothpaste every morning. This also effectively removes deposits from food such as tea, coffee, etc. Also ideal in order to prolong the effect of professional bleaching.
Very efficient.
Refreshing and delicate mint flavour. A 75ml (2.53 floz) standing tube lasts for approx. 120 applications / 4 months.
The perfect addition: The “Pearl Shine & Repair Conditioner“. Smooths, protects and makes your teeth radiant white.
This fine tooth foam contains bright white micro-crystals which are extracted from the nacre found in seashells. The structure of these particles made from the mineral hydroxylapatite (HAP) is very similar to tooth enamel. In fact these crystals are able to adhere to the surface of the teeth, allowing them to even out rough patches and build-up a smooth protective layer. Use the nacre foam every day, after you have brushed your teeth in the morning. Even after eating, drinking tea or coffee, etc., the tooth foam will leave your teeth feeling fresh and pleasantly smooth. Does not contain any aggressive abrasives, bleaching agents or acids. 75 ml (2.6floz) dispenser for approx. 300 applications/10 months. Also suitable for implants and dentures.

*Scientifically confirmed effect.

The effect of 6 popular whitening toothpastes was studied in an in-vitro study administered by Prof. Martin Addy. A clear winner was established during cleaning of a substrate discoloured by black tea: swiss smile achieved a score of 92%, the 2nd place only reached 74%, and the least effective whitening toothpaste only reached 12%. This confirms: swiss smile is by far the best at removing tooth discolouration.
-(University of Bristol, Institute for Oral and Dental Science, study dated April 2006)

Active ingredients

• Baking soda for brightening
• Pentasodium Triphosphate to remove stains
• Triclosan for a long-lasting antibacterial effect
• 1090 ppm sodium fluoride to protect against tooth decay
• No bleaches, fruit acids, or aggressive abrasives
• Abrasion rating (RDA): 90 (average)

Ingredients Whitening Toothpaste: Aqua, Glycerin, Sorbitol, Hydrated Silica, Titanium Dioxide, Bentonite, Hydroxyapatite, Decyl Glucoside, Mica, Tocopherol, Glucose Oxidase, Aroma, Sodium Monofluorophosphate, Cocamidopropyl Betaine, Titanium Dioxide, Xanthan Gum, Potassium Chloride, Diamond Powder, Sodium Saccharin, Curcuma Xanthorrhiza Root Extract, Aloe Barbadensis Juice Extract, Sodium Hydroxide, Sodium Benzoate, Malt Odextrin, Tin Oxide, Silica, D-Limonene, Linalool, Eugenol. Enthält: Sodium Monofluorophosphate (980 Ppm F).

Ingredients Pearl Shine & Repair Conditioner: Aqua, Alcohol, Sodium Coco-Sulfate, Xylitol, Maltodextrin, Glycerin, Hydroxyapatite, Glyceryl Caprylate, Aroma, Allantoin, Potassium Chloride, Lactic Acid, Zingiber Officinale (Ginger) Root Extract, Sodium Saccharin, Phosphoric Acid, Equisetum Arvense Extract, Sodium Hydroxide, Artemisia Absinthium Extract, Oligopeptide-104, Potassium Sorbate, Sodium Benzoate, Limonene, Geraniol, Citronellol, Citral, Eugenol, Benzyl Alcohol, Cl 42051.

The nacre has reflecting properties to make your pearly whites look bright and shiny.


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