Brax Blue-Planet Jeans

Possibly the greenest blue jeans in the world.

From the Pro-Idee Special Shop Fashion Classics

Possibly the greenest blue jeans in the world.

Produced with 30% less energy, 50% less water and 70% fewer chemicals.

Jeans production in particular is often ecologically questionable. A lot of water and energy is consumed for the typical washed look. In addition, chlorine and other chemicals are used, which can also come into contact with the skin in minute quantities.
The German trouser specialist Brax has now shown how things can be done differently.
For the ‘‘Blue Planet’’ collection, Brax cooperates with the Italian weaver Candiani, a renowned manufacturer of sustainably produced denim. Candiani-Denim is manufactured using Kitotex’s proprietary patented technology, which drastically reduces water consumption. Thus, conventional chemicals can be completely avoided.
The washed effect is created by laser, not by pre-washing.
This saves a lot of water without having to give up the gritty jeans look. Blue Planet has remained pure Brax in style and fit. Three front pockets, two back pockets. Can be closed by zipper and waistband buttons.

Five-pocket shape with straight leg. Inseam in size 40: 82cm (32.2″). Leg width at hem: 38cm (14.9″). Colour: Denim/light blue. 95% cotton, 4% elastomultiester, 1% elastane. Machine washable.


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