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The shapewear innovation for men: T-shirt with six-pack effect. By ITEM m6.
Masculine corduroy look instead of soft towelling. The gentleman’s bathrobe by leisurewear specialist Taubert.
Original massage thongs by Souls: Stylish, comfortable and with integrated wellness effect.
Knitted instead of woven: Airier, more summery and remarkably stylish.
The lightest cotton trousers in Brax’s 65 year old history. Weighs only 280g (9.9 oz) in a size 34"R.
Smartly organised. Waterproof. Stylish. Keeps its shape. The trendy and highly functional rucksack.
The Fashion Classics newsletter.
Practical. Lightweight. Water-repellent. The trendy pocket windbreaker by Hunter.
Much more elegant than many other hats – the ivy flat cap made from the finest cloth.
The versatile combination of bow tie, socks and pocket square. By Gentleman’s Agreement.
Still casual. Still lightweight. And fully suitable for suits. The business version of the famous “Dirty Buck”.
Looks good, feels good and has the same effect as a good sun cream.
Functional bermuda shorts – but without looking like typical outdoor shorts.
As formal as a traditional business shoe, but much more airy. By Cordwainer, Spain.
Denim look with climate comfort by Coolmax®. The double airy Bermudas by trouser specialist Eurex by Brax.
Meet a good old friend. And forget that shirts always need ironing.
Tanning with natural extracts makes them really comfortable. Made in England by Norman Walsh.
The favourite top of the stars. The polo shirt with a worn look. By Project E, Italy.
The sustainable version of modern knitted sneakers. Made of recycled marine plastic. By Ecoalf.
The typical look of the fashion favourite bouclé. But with a new lightness and comfort. By Carl Gross.
Business shoes with the comfort of casual shoes. From Fliteless/Norway.
As sophisticated as a sports jacket. As light as a shirt. Airy unlined Oxford weave. By Barutti.
The Country Cross Sneaker: Machine washable. Saltwater-resistant. Quick-drying. By Swims/Norway.
Feels softer, looks good for longer: The elegant pyjamas made of rare Supima® cotton.
In the water, they do not stick to your skin. In the air, they are quick to dry again.
A classic design on ties. Red-hot as a shirt: The paisley pattern. Stylish, digitally printed design. Dorani.
Feels like walking on moss. Comfortable from day one. Leather Mephisto sandals with Soft-Air cork footbed.
See just how stylish a very soft terry shirt can be. Classic polo style. Tailored collar.
Just the right mix of linen and cotton – a pleasant climate yet always smart. Shirt with classic glen check.
Braces that remain cool: Made of lightweight, breathable bamboo fibres. By Albert Thurston.
Chic Cerruti summer cloth. Tailoring at its best. Exactly the right shade of red.
The best leather jacket for summer is made of silky, soft kid suede leather. By Lagerfeld.
Tweed, now as a light and airy summer version. Contemporary and light thanks to silk and cotton. By Lagerfeld.
As formal as a shirt, yet as comfortable as a T-shirt. Soft cotton jersey, woven by specialist Tessilmaglia.
Your natural air conditioning on hot days: The T-shirt made of pure linen. By van Laack.
Airy linen and cotton trousers with the shapely fit of jeans. They’re shape-retaining, low-crease and opaque.
The stylish way to wear check shorts. In classic glen check and maritime colours, with a proper length.
Classy, subtle sheen. Brilliant colour. Soft to the touch. Hardly creases.
Miraculous comfort: The velvety-soft terry shirt. Breathable and moisture-absorbing. From Howlin'.
Smartphone case, crossbody bag, belt bag and bag charm in one. The accessories from trend label Iphoria.
Stylish, top-quality and therefore can even be worn with a suit. By Enrico Piaceri.
Weighs only 119g (4.2 oz): This is how lightweight (and durable) a sturdy canvas belt can be.
Everlasting design. Traditional moccasin style. Water-repellent leather. The original Terra boots by Snipe.
Classic design, but in contemporary colourways. The reversible double-face scarf is ideal in every weather.
Looks good. And cleans up nicely.
The elegant version of the knitted tennis style polo shirts. Airy fine knit made of triple finished cotton.
Perfectly matching. The versatile combination of bow tie, socks and pocket square. By Gentleman’s Agreement.
Creped instead of smooth. Therefore, a lot airier than conventional cotton caps.