The original shirt from Brittany. As worn by fishermen since the 19th century. By Saint James of France.

Non-slip on wet surfaces. Antibacterial to combat athlete’s foot.

Your favourite soft waistcoat will come out of the washing machine looking like new.

Hand-rolled pocket square in fine silk twill: Supple and stable. Particularly brilliant colours.

Surprisingly soft. Incredibly hardwearing. (And pleasingly inexpensive.)

Robust and indestructible – and yet soft.

Downy. Lightweight. Greatindoors and under jackets. By Clark Ross, the alpaca specialist.

The comfort of a T-shirt. The softness of a flannel shirt. And the elegance of a dress shirt.

Drapes elegantly, stays in place.

The luxurious flat cap: In buttery-soft sheepskin. By Kangol®, traditional British manufacturer since 1938.

Stylish minimalist pattern in a digitally printed design.

A fashion revival of a cult classic. The original with the crepe sole. Tried and true since 1967.

The amazingly elegant car coat. Windproof. Rain resistant. Weighs less than 19 ounces.

The smart warm winter scarf. Authentic regimental stripes. Pure wool. Made in Great Britain. By Smart Turnout.

Mix of patterns – superbly understated, stylish and versatile.

Extremely hardwearing, yet soft, light and airy. Opaque, yet fine enough to wear under a shirt.

Waterproof. Windproof. Breathable. And easy to care for.

A rare combination: Classic Scottish Black Watch tartan and exquisite Como silk.

Silky soft. A mere 19.4 ounces. Pleasantly affordable.

An elegant touch for proper business and casual outfits.

The perfect combination: Warm wool blend with an airy seersucker effect.

Welted shoes are casual but rarely this stylish – or this inexpensive. Waxed suede boots. Made in Spain.

Around 30% lighter than other thermal leather jackets.

Handmade luxury gloves from Italy. Rare buckskin. Incomparably soft, yet robust.

Hard to find: Loungewear that is both wonderfully comfortable and stylish. In velvety-soft velours.

The timelessly beautiful winter leather jacket – a purchase to last a lifetime.

A warm home for your feet.

A rare original: Irish cable-knit accessories that actually come from Ireland.

The art of traditional knitting meets contemporary design. As usual made with loving care in Scotland.

An iconic classic, a trendy boot and one of the best to protect against cold, rain and snow.

UGG® comfort in almost every shoe.

As soft as cashmere, yet sturdy enough for everyday wear.

As formal as a traditional business shoe. Yet more comfortable, modern and versatile.

Not just any fashionable check pattern – but the famous Woolrich lumberjack-check. Made in the US.

Smartphone, tablet, etc.: Operate any touchscreen with these elegant leather gloves.

Extremely flexible, thanks to its decorative perforation.

Pure cotton, rare colour intensity and extra soft.

The look of classic jeans. But as comfortable as tracksuit bottoms.

Premium quality since 1797 – with the fashion appeal of today. Contemporary shawl collar. Narrow cable pattern.

The sweatshirt’s fashion comeback. In classic “loopback” fabric.

Slim cut, lightweight, yet warm. Jacket made of softshell with WindProtect®.

Meet a good old friend. And forget that shirts always need ironing.

Indestructible fabric, timeless design.

The good old Duffle coat.

This is how beautiful functional can be: Swims makes waterproof boots appropriate for the office.

You needn’t pay more than £469 for a really good suit.

See just how cuddly a stylish terry shirt can be. Classic polo style. Tailored collar.

Twice as airy. Unusually chic: Nautical style seersucker Bermudas. Contemporary cut. Perfect fit.

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