Fashion classics against the throwaway trend ...
Dismal record: The throwaway trend.
The opposite: True classics.
Dear Reader,
Never before has there been so much and such cheap clothing that is disposed of so quickly. As a recently published study shows, Germany produces more textile waste than any other country in Europe – a dismal new record.*

The reasons for the growing mountain of garbage are manifold: Holey fabrics, torn seams, washed-out colours and, of course, increasingly shorter-term trends.

But there is another way: At Fashion Classics you will find particularly high-quality fashion that is hard-wearing and therefore lasting. Because true classics keep their charm intact over the years, and offer a quality of material and design that is otherwise hard to find.

Now discover clothes that you will enjoy for much longer.
Dieter Junghans

* Thorsten Mumme: Rekord beim Textilmüll. Jeder Deutsche wirft jährlich 4,7 Kilogramm Kleidung weg (Record in textile waste. Every German throws away 4.7kg (10.4 lbs) of clothing every year). In German newspaper Der Tagesspiegel, 22 January 2020.
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Fashion Classics Oxford Blouse
The seams are fine and stitched particularly close together – thus extremely durable.
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Palladium Canvas Boots
Enduring design. Indestructible quality. Thanks to the vulcanised rubber soles.
Silk Tunic Top
A touch of elastane makes this soft, fine silk jersey top particularly elastic.
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Filson Lumberjack Wool Jacket
Very durable thanks to the twenty-four oz. heavy virgin wool.
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Wolverine 1000 Mile Boots
The water-repellent leather preserves the almost indestructible character of this enduring favourite.
Bernacchini 1905 Calfskin Leather Sneakers
These shoes are carefully and durably fashioned from butter-soft calfskin leather. With sewn-on sole for durability.
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Alpaca Travel Pullover
Pure baby alpaca wool. Hardwearing. Fine quality. And will stay beautiful for years.
Clark Ross Baby Alpaca Cardigan
Thanks to the natural elasticity of the fibres, this ribbed knit cardigan maintains its shape perfectly.
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Recycled Down Quilted Jacket for Women
Made from recycled down. Plenty of warmth. Little weight. And a good conscience.
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Recycled Down Quilted Jacket for Men
Fashionable and rare jacket made from recycled down.
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Brax Blue-Planet Jeans for Men
Produced with 30% less energy, 50% less water and 70% fewer chemicals.
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Sandqvist 2-in-1 Backpack
The sturdy 12 oz canvas, 2-in-1 backpack. Ecologically sustainable material.
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Seductive Galon Trousers “Blended Wool”
No creasing, bagginess or unsightly pilling.
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Also discover
New Fashion Classics
Women: Iconic checks, one of the most important fashion trends
Men: On-trend workwear
Make hiking really fun
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Pro-Idee * Woodview Road * Paignton * TQ4 7SR
Tel: 01803 677 916 * Fax: 0844 324 8529 * *

Legal Notice:
Pro-Idee GmbH & Co. KG, Gut-Dämme-Straße 4, 52070 Aachen, Germany
By phone: 0049 (0) 241 109 119
By fax: 0049 (0) 241 109 121
By email:
Personally liable partner:
Fairway GmbH * Head Office: Aachen * Court of Registration: District Court Aachen, HRB 5224 * Managing Directors: Dieter Junghans, Ulf Bergjohann
Pro-Idee Geschäftsführungs-GmbH * Head Office: Aachen * Court of Registration: District Court Aachen, HRB 5994 * Managing Directors: Dieter Junghans, Ulf Bergjohann
Pro-Idee GmbH & Co. KG, Court of Registration: District Court Aachen, HRA 4027
VAT. Reg. No. 777 495 661

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