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Dear Reader,

What we have known for a very long time has now been officially confirmed by the media: More and more cheap, inferior clothes are being bought and just as quickly disposed of again. The mountain of textile waste is growing massively.* However, it doesn’t need to be like this.

Our Fashion Classics consist of carefully selected, long-lasting items. True classics from the fashion world will keep their charm for years to come, and are superior to short-lived fashion trends. Moreover, in terms of materials and design, they are of such a high quality that is difficult to find anywhere else.


Discover now our highly recommended Fashion Classics that you will enjoy for a very long time to come.

Kind regards,





*dpa (German Press Agency) report from 6.2.2017:
'Textilien: Immer mehr, immer billiger, immer schneller in der Tonne'
(Textile: Always more, always cheaper and always thrown away quickly).

28 oz Reindeer Leather Jacket

Made of hardwearing yet silky soft reindeer calf nappa.

Gloverall Summer Duffle Coat for Women
The lightweight summer version of the good old duffle coat.

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Carl Gross Travel Jacket
Resistant to creasing and stains: The perfect sports jacket for every day.
Swiss+cotton Long Blouse
Possesses an elegant shimmer and stays white for a very long time.

Hiltl Supima® Chinos

Extra soft, yet hardwearing.

Easywear Blazer, Skirt or Trousers
A practical suit amongst classic business suits.
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G. H. Bass Penny Loafers “Weejuns”
Premium welted and therefore particularly durable.
Mayser Accordion Hat
A very flexible hat which will always return to its original shape.

Pullover made of Baby Alpaca Wool and Silk
Light as a feather yet sturdy enough for everyday use.

Barbara Schwarzer LBD

Low-crease, washable and suitcase friendly.


Phil Petter Full Cardigan Troyer
Fully-fashioned and sewn together by hand and therefore durable.
Handbag Pullover

Thanks to the 30-gauge fine knit it keeps its shape for years.
MMX Elegant Flat-Front Jeans
With the look of cloth trousers. But made of sturdy, fuss-free denim.
Luxurious Silk Tunic

This basic outlives generations of inexpensive tops.

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NOVILA-Underwear
Hardwearing, stays in shape and easy to care for.

Laulhère Beret, Women
Water-resistant, can be crushed and is virtually indestructible.

Pontoglio Pincord Jacket
A timeless classic style made of brilliantly coloured cord.

Washable White Blazer

Just wash, dry and wear.

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Allen Edmonds Shoes

Uncompromising quality that will last for years.

Short- or Long-Sleeve Basic Shirt swiss+cotton
Shape-retaining and colourfast thanks to top quality swiss+cotton.
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Fine Canvas Trousers
More airy than denim. But just as hardwearing.
Brittany Shirt
Comfortable and hardwearing due to the densely knitted jersey.
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Pro-Idee * Woodview Road * Paignton * TQ4 7SR
Tel: 01803 677 916 * Fax: 0844 324 8529 * www.proidee.co.uk * info@proidee.co.uk

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Pro-Idee GmbH & Co. KG, Gut-Dämme-Straße 4, 52070 Aachen, Germany
By phone: 0049 (0) 241 109 119
By fax: 0049 (0) 241 109 121
By email: service@proidee.de
Personally liable partner:
Fairway GmbH * Head Office: Aachen * Court of Registration: District Court Aachen, HRB 5224 * Managing Directors: Dieter Junghans, Ulf Bergjohann
Pro-Idee Geschäftsführungs-GmbH * Head Office: Aachen * Court of Registration: District Court Aachen, HRB 5994 * Managing Directors: Dieter Junghans, Ulf Bergjohann
Pro-Idee GmbH & Co. KG, Court of Registration: District Court Aachen, HRA 4027
VAT. Reg. No. 777 495 661

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